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Direct mail has a funny reputation. Some people treat it like an old-school relic, grouped mentally with fax machines and office coffee that tastes vaguely like cardboard. Other people swear by it because they have seen it work when digital campaigns got ignored. The truth is less dramatic and more useful: direct mail still works,…

Most print buyers are not losing sleep over printing methods. They are trying to answer a more practical question: how do I get this project produced on time, at the right quality level, without paying for the wrong setup? That is where the offset vs. digital question matters. People sometimes frame it like a rivalry,…